But first: What Are LinkedIn Lead Gen Forms?įilling out a web form is tedious and cumbersome – especially when done on mobile. Here at Oktopost, we’ve been experimenting with lead ads for the past year, and after months of trial and error, we’re excited to finally share some best practices for increasing your conversion rates. This time, we’re zooming in on LinkedIn Lead Gen Forms, which unlike their predecessor, take a mobile-first approach to help marketers capture more quality leads using pre-filled forms.Īlthough LinkedIn has released this format back in 2017, many companies are yet to crack the code for success. Last week we published a piece on Lead Ads and why B2B marketers should harness them into their campaign strategy.
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